School newsletters are an important communication tool. They help keep parents updated and involved in what’s happening at the school. Creating an effective school newsletter can take lots of time and effort, but that doesn’t mean the process has to be stressful. Read our tips below to help make the process easier.
Need help structuring your newsletter? Check out our School Newsletter Templates, and be sure to share pictures of your printed newsletters on social media using #PaperforLife.
Understand Your Communication Goals
What are you trying to accomplish with your newsletter? Do you want parents to get more involved in school activities or to generate awareness for accomplishments made by the school, students, or faculty? Understanding your communication goals will help you understand what content you need to focus on.
Create a Schedule and Calendar
The process for keeping your newsletter on schedule can be tricky. Creating a schedule can help keep you organized and keep you from getting stressed out. Once you understand how often you will need content and when you will need it by, you can put your calendar together.
Make sure you establish realistic due dates and stick with them. After the first few months, look over your process and schedule to see if it needs improvement. Paying close attention to your schedule and calendar can help make the process run more smoothly.
Keep Content Fresh
Look for opportunities to add in exciting news or content to help keep your readers engaged. There will be regular information or news you will have to include, but you should have at least one section of your newsletter devoted to more interesting content. This section could include facts based on the curriculum you’re teaching or even feature a different student’s work every month.
Ask parents for feedback on your newsletter. Include a reminder in every newsletter with your email for suggestions on topics or improvements. Parents will appreciate your effort to improve your school newsletter, and also will appreciate you being open to their suggestions. There may be times when you can’t accommodate a parent’s request. When this happens, be sure to communicate that you considered their request and appreciated their suggestion, but can’t include it right now in the newsletter.
We hope these tips will help you create an effective school newsletter. Be sure to check out our School Newsletter Templates, and join our mailing list to get more tips and ideas. Remember to print your school newsletter on high-quality paper such as Hammermill® Premium Color Copy 28LB printer paper.
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