To stay in business during economic downturns, entrepreneurs like Chris DeJong need to be creative. His Big Blue Swim School, which has five locations in the Chicago area, has been closed since Illinois’ stay-at-home order took effect in March.
Rather than bemoan his bad luck, Chris remembered something his mother always told him: “Never underestimate the power of a handwritten note.” So he and two employees have been writing handwritten notes to each and every one of his swim school’s current customers—more than 1,000 in all.
In the letters, Chris thanks his customers for their support and their patience while they wait for Big Blue Swim School to reopen. And while he won’t know how effective his efforts are until the stay-at-home order is removed, he knows he’s setting himself apart.
As Darryl Person at Hallmark points out, “instant communication through emails, social media and text messages is commonplace, while receiving a handwritten card or letter in the mail is rare.” Put simply, rare stands out.
According to Darryl, here are three things that handwritten notes can do for your business:
Build customer relationships. When you take the time to write a handwritten note, it shows that you care about establishing a personal connection.
Engage on a deeper level. Because they make customers feel valued, handwritten notes remind customers of why they work with you.
Distinguish your company. Because handwritten notes are a rarity, customers will remember your company as being especially appreciative and thoughtful.
Of course, all of this isn’t to say your company should stop texting, sending out emails, or posting on social media. But as Chris DeJong’s mom said, the power of a well-written, and hand-written, note to your customers should never be underestimated.
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