Strategic Planning: Bringing Your Strategy to Life

Strategic planning is an essential tool for running a business efficiently. Having a clear idea of what you are trying to achieve and how you are going to achieve it helps your business focus its resources on specific goals. Strategic planning can help you clarify your business's vision and mission and provide a road map for reaching those goals. This is the second in our four-part series on Strategic Planning.

In this second installment of our strategic planning series, we'll focus on creating a vision statement and a mission statement. These are essential tools for articulating the purpose of your business. These statements help others understand your business more quickly and easily, but more important, they help you and everyone on your team understand what you are trying to achieve and how you plan to achieve it. This can eliminate wasted effort chasing projects or actions that consume valuable time and resources but provide little benefit to the business. In other words, these statements keep you focused.

We'll walk you through each one, providing a clear definition and examples so that you can see how they work. Then you can use the included worksheets to begin the process of crafting a Vision Statement and a Mission Statement for your business. These statements will in turn drive the setting of your business's priorities and goals as well as the course of action required to achieve them.

Strategic planning is extremely useful for setting your priorities and also for understanding what makes your business different. This can help you articulate your business's unique selling point (USP) within the competitive landscape, which has a big impact on making your business's brand visible and effective. For more about that, be sure to take a look at our piece Understanding Your Brand.

Part 3 of this strategic planning series will cover the process of putting your strategic plans into action. We'll take a detailed look at clarifying your plans and creating a road map for putting those plans into action. Part 4 will look at tracking your business's progress, assigning responsibility, and measuring results to confirm that your actions are having the desired effect.

Be sure to check back here for more posts on strategic planning. In the meantime, these materials can help you get started at putting the people and processes in place to make your strategic planning a success!


related resource

Strategic Planning: Vision & Mission Statements