We're crazy about paper – what goes into it, how it performs, and what we can do to make it even better. Paper means a lot to us, but what our customers do with it means even more. This Hammermill® Selects features the inimitable Chico Hamilton in the work of one of New York City's leading boutique design agencies, OTTO Brand Lab, for Joyous Shout! records.
The Hammermill Selects series was created to share the spirit of creative inspiration and show you the possibilities of paper. So we continuously search for the finest examples of creativity that also demonstrate what Hammermill paper can do for you and your work.
From the outset, OTTO Brand Lab knew that they would not have big budgets for photography and illustration. OTTO Brand Lab used type as a tool to create a consistent foundation for all Joyous Shout! materials. The bold use of the font Champion, along with the diligent management of our color palette, help to identify and unify all Joyous Shout! Interactions. The brand is distinct and consistent. When you see it, you know it. When you see it again, you remember it.
Art Direction, design, writing and illustration by OTTO Brand Lab, ottobrandlab.com.
All photography by Todd Boebel, toddboebel.com
Image management and retouching by dcc, dccnyc.com.
Archival imagery of Chico generously provided by the Hamilton family.
Illustration for Dreams Do Come True by Brian Caims.
Hammermill Premium Color Copy Cover 80 LB.
HP Indigo 5500
All Chico Hamilton releases are featured by generous permission of Jeffrey Andrew Caddick and Joyous Shout! records. All releases ©2015 Joyous Shout!, P.O. Box 15244, Evansville, IN 47716. joyousshout.com
©2018 International Paper Company. All rights reserved. Hammermill is a registered trademark of International Paper Company.