new: Hammermill Selects

Featuring: Waterfront Alliance

We're crazy about paper– what goes into it, how it performs, and what we can do to make it even better. Paper means a lot to us, but what our customers do with it means even more.
This Hammermill Selects features the Waterfront Alliance in the work of one of New York City's leading boutique design agencies, Decker Design, for The [Metropolitan] Waterfront Alliance.

Exceptional Work, Exceptional Paper

The Hammermill Selects series was created to share the spirit of creative inspiration and show you the possibilities of paper. So we continuously search for the finest examples of creativity that also demonstrate what Hammermill paper can do for you and your work.

About the Work

The [Metropolitan] Waterfront Alliance has more than 900 Alliance Partners and the mission to protect, transform, and revitalize our harbor and waterfront. But in early 2015, after eight years of advocacy and programs for the New York Harbor and waterfront, the organization was still little know outside of engineering and policy circles.

Decker Design's challenge was to unify the diverse and sometimes conflicting interests of the Alliance Partners while increasing awareness of the organization. The solution was to create a new brand that resonated both internally and with the public, and a simplified, coherent website.

Design

Branding, art direction, photography, digital marketing and advertising by Decker Design, deckerdesign.com.

Photography

All photography by Todd Boebel, toddboebel.com

Image management and retouching by dcc, dccnyc.com.

Illustration

Illustration for Dreams Do Come True by Brian Cairns.

Paper

Hammermill Color Copy Digital Cover, 80lb

Printer

Xerox Color 800 Press

All Chico Hamilton releases are featured by generous permission of Jeffrey Andrew Caddick and Joyous Shout! records. All releases ©2015 Joyous Shout!, P.O. Box 15244, Evansville, IN 47716. joyousshout.com

©2015 International Paper Company. All rights reserved. Hammermill is a registered trademark of International Paper Company.

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If you come across an inspiring piece you think should be shared, or want to shine a light on your own best work, email us at selects@hammermill.com to be acandidate for our next Hammermill Selects giveaway.

Be sure to check back here or contact your local Hammermill® representative, for more Hammermill Selects to come in the months ahead.