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Stay on Message With Content Planning

Learn how to create a clearly defined, well-thought-out content plan.

Plan and align content with your organization’s strategic plan by using an Editorial Calendar. Determine key news dates, issues relevant to your audience, types of content, key messages, who will produce the content and when it will be published.


A clearly defined, well-thought-out content plan will help you:

  • Attract, inform and influence key audiences
  • Build credibility with those core audiences
  • Align your content with broader corporate and communications strategic goals
  • Develop and maintain a consistent brand voice
  • Produce engaging content on schedule over long periods of time
  • Entice key audiences back to your content repeatedly


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Stay on Message With Content Planning