Learn how to create a clearly defined, well-thought-out content plan.
Plan and align content with your organization’s strategic plan by using an Editorial Calendar. Determine key news dates, issues relevant to your audience, types of content, key messages, who will produce the content and when it will be published.
A clearly defined, well-thought-out content plan will help you:
Attract, inform and influence key audiences
Build credibility with those core audiences
Align your content with broader corporate and communications strategic goals
Develop and maintain a consistent brand voice
Produce engaging content on schedule over long periods of time
Entice key audiences back to your content repeatedly
Stay on Message With Content Planning
For more information on this topic check out our blog post:
Want to know more about new tips, tools, templates and activities? Take a moment to join our mailing list, and while you’re at it, let us know what kinds of content you’d like to see in the future!
Hammermill.® Paper for Life.®
Hammermill paper is scientifically designed and rigorously tested to perform at the highest level everytime. For over 100 years, we have been dedicated to helping people capture ideas, share thoughts, and show their work at its best at work, at home, and in school. Paper For Life.