Tips for Small and Medium-Sized Businesses

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tips-for-small-medium-businesses

There are always opportunities to improve your business. It is imperative in today’s competitive environment to take advantage of those opportunities that can make the difference between building a dynamic successful future or not. At Hammermill, we are dedicated to helping our customers work smarter by sharing ideas that can help build their businesses. We’ve put together some tips, tools, and ideas to help small and medium-sized businesses build their brand and make the best use of their resources.

Building Your Brand

What is branding and why does it make a difference? It may be useful to look at our Branding 101 Guide to learn some of the basics about what a brand is, how it works and how you can use better branding practices to build your business.

The first step in building a stronger brand is fully understanding the foundation that’s needed. For a step-by-step guide that helps you see your own brand more clearly, take a look at our Brand Planning Worksheet. It can help you clarify your core offering and communicate value to your customers, as well as expose opportunities for creating competitive advantages.

Grow your brand’s impact with our 5 Tips for Building a Stronger Brand. These tips can help you build your brand to drive customer preference, develop customer relationships and reach new audiences.

Tips, Tools and Templates

For more immediate needs, be sure to check out our tips, tools and templates that cover everything from introducing yourself to closing the deal.

Make a good first impression and help people reach out to you later with a better business card or create a more impactful brochure with our Brochure Planning Materials.

Make the most of your accomplishments or discoveries by crafting a powerful press release that keeps your business in your customers’ minds. Demonstrate the effectiveness of your products or services by walking your audience through a good case study that shows your business in action.

We’ve put a lot of thought into creating materials that can help you make the most of your time and resources. Take a few minutes to look through what we have to offer and see what you can do to grow your business.

Hammermill and Paper for Life are registered trademarks of International Paper Company.

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